THE READER’S DIGEST VERSION:

We help organizations with a disruptor mindset reap brand loyalty by bringing definition to your mission, brand strategy and brand aesthetic.

We then help you integrate it internally, externally, and then coach you to success.

VISION and WHY

Why are you here? Are you on a mission?

Your WHY + the chip on your shoulder informs your purpose.  Which, then informs your Brand.  Which, then speaks into pretty much everything.

To be clear – this is not marketing.

This is the art of being ‘gettable’.

Our auditing process helps to define what all of that needs to look like. We don’t create a brand for you. We can’t. We only help zero in and lock it down.

  • Discovery & Audit Process
  • Platform Documentation 

BRAND PLATFORM

Your Brand platform is the keel in the water to keep you on the most direct path to quality engagement.

It’s a solid brand that builds loyalty, understanding, and even grace from your customers and audience. This is what happens when your customers become your evangelists.

Your platform is simple, impactful, and direct to the point. We’re not selling bloated decks loaded down with superfluous matrices, engagement tiers, emotions ladders, focus group studies… and on and on. We get down to the most fundament brand pathways. Direct, poignant, laser-focused pathways. You can’t expect your audience to “get” you until your know exactly what they’re supposed to “get”.

BRAND INTEGRATION

Getting your brand defined is only the beginning. And jumping right into your next big campaign and that web re-do is just putting the cart before the horse.

It’s about getting everyone on the inside – as well as your internal processes – on board and living out this brand focus, first.

Only then, do you turn your focus on your external touch points as well as those outside entities that represent you. It all needs to be championing your brand concept, your mission and your WHY.

Life (and business) is much better when your desired audience ‘gets’ you, as opposed to you wearing yourself out trying to go ‘get’ them.

BRAND DISCIPLINE

Unfortunately, not all organizations can have a Chief Brand Officer or Chief Experience Officer on staff.

This is where you get us at our best. It takes time to realize the kind of loyalty the best brands enjoy. Like a personal trainer, we check in regularly to monitor your progress, respond to opportunities, issues and threats, and simply keep your organization on a focused regimen.

You want tactics? Here ya go:

  • Communication Strategy
  • Mission, Vision, Values
  • Naming and Naming Strategy
  • Presentation Media
  • Content Creation
  • Graphic Design
  • Identity Design
  • Web Strategy
  • Website Design
  • Social Media Strategy
  • Digital Marketing
  • Email Campaign Automation